This summer hopefully in June, one of the most successful watch brands in the world of the last 10 years, Panerai will be opening a boutique in Las Vegas. That’s right, Panerai has decided to open a boutique in what use to be the best shopping destination in the US, Caesars Palace Forum Shops. The location is perfect, right across from sister brand Cartier and right next to Spago. This will be huge for the brand as all the drunk rich gamblers who can’t get laid will be spilling their wallets at Panerai.
Those of you who know Vegas, already know that supermarket Torneau is a hop skip and a leak away, but this will only help traffic for all watch stores at Caesars. The boutique concept will be minimal and modern like the boutique in Florida, but will have 20-25 watches on display at all times just like all the other Panerai Boutiques around the world. Please check out this kick ass youtube video below.
JOHNNY FLYBACK 