johnnyflyback

Hublot and Depeche Mode Violate us with the release of 12 watches for charity!

In Uncategorized on February 11, 2010 at 5:54 am

1.’Speak and Spell’

2. ‘Sounds of the Universe’

3. ‘A Broken Frame’

4. ‘Construction Time Again’

5. ‘Some Great Reward’

6. ‘Black Celebration’

7. ‘Music for the Masses’

8. ‘Violater’

9.’ Songs of Faith and Devotion’

10. ‘Ultra’

11. ‘Exciter’

12. ‘Sounds of the Universe’

My suspicions were correct. As you may recall, I wrote an article on how Hublot and Depeche Mode are making 12 limited edition Big Bang watches benefiting the Teenage Cancer Trust, which were Auctioned off on February 1, 2010. The end result. VIOLATING! Cheap and diminishes the value of both brands associated with it. I am really at a loss of words, all I can say is Thank God it’s for charity and not available for normal retail consumption.
These watches look like they belong in vending machines. The idea is great and I do give Hublot kudos for fusing parts of the album cover art into the movement. There is no question that this is for an amzing cause, but I don’t think a brand like Hublot should have been involved in this because it comes across as really hokey and the same message could have been achieved with a lower end brand watch. Since the band is an electronic band and have pioneered the whole digital electronic movement, it would have been more fitting to partner up with a watch brand like Ventura, who are known for their digital asthetic, which would have also executed their triumphant return.
Please weigh in, I would love to hear your thoughts?

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