As you can see from the lengthy title of this article, Bell & Ross, renowned French Swiss watch company have made the bold move to launch their first international boutique in Singapore. Obviously the brand is not facing hard times like the rest of the watch industry and expanding into foreign territory. This is a smart move for the brand because it gives them more control over their brand and to launch something so monumental, especially in one of the most die hard watch capital’s of the world like Singapore just gives them more credibility and power worldwide. To further launch this boutique and make collectors perpetually wet, Bell & Ross decided to produce a 50 piece limited edition left-handed crown Phantom ref BR 01-92 exclusively for the Singapore Boutique.
According to Bell & Ross worldwide CEO “The opening of the first Bell & Ross flagship boutique in Singapore symbolizes a very significant milestone for our brand, and it is only possible with the strong support of Bell & Ross’ loyal followers,” said Carlos Rosillo, CEO of Bell & Ross. “We are very pleased to present a unique left hand crown timepiece for our first stand-alone boutique, which we believe our collectors will appreciate” adds Bruno Belamich, Creative Director of Bell & Ross. I am really fucking happy for the Bell & Ross because they are one brand that have stuck to their guns, making innovative instruments that collectors have to have for today and tomorrow!