The New Lange 1 Gaymatic is Here!

SIHH in Geneva is approaching all of us. Any signs of Good new product in the watch industry would be incredible, especially since the catastrophe of 2009 of really evil and dirty product. I was really looking forward to what A Lange & Soehne would do now that the company has been almost completely restructured from within, until now! In a failed attempt to make change and give collectors something to talk about, they totally took a leak on their most recognizable icon that is the Lange 1. I have nothing but love for this brand, but this is a horrendous mistake.

I have said this before and I will say it again, every watch brand searches for years for that perfect icon that makes their brand recognizable, most brands never find that icon, Lange found it over 10 years ago with the Lange 1, and with this new piece of shit they really have lost who they are as a brand. So what is the tragedy of the year? The new Lange 1 Daymatic has all the components of the Lange 1 that we have grown to love and recognize except that it has been royally tempered with! For starters the beauty of this masterpiece originally was that it was a heritage piece with a mechanical hand wound movement like their historic pocket watches, now this watch has a self-winding movement, which really pisses me off!

Well, of course since the watch is now automatic and there is no need for a 72 hour power reserve indicator which made the watch so classy, mechanical and technical. Now that indicator has been flipped on the other side of the dial with the beginning letter of each day of the week. OK, so you get an added complication big frigging deal, but if you don’t know what day it is, then you have a serious fucking problem. The watch has a 39 mm case and comes in the standard variety of metals including 18 k yellow, 18k white, 18 k rose , and platinum. The movement is an automatic Lange, in-house, caliber L021.1 with 67 jewels, beating at 21,600 bph and with a power reserve of 50 hours. Just in case your wondering or care the rotor is platinum. The watch is water resistant to 30 meters and has a sapphire crystal front and back. Lange took a cool concept of a daymatic watch and turned it gaymatic by putting it on their most beloved peice and ruining the image they created!