OK, this article is a challenging article for me to write. I actually feel nauseous about the content because it involves a subject I hate thinking about. Diamonds on a Watch! Fuck…….. Well, this is a little different for me because it involves a personal relationship and over coming adversity. Any of you who are somewhat switched on and have bills to pay know exactly what I am talking about. Now that Jacob the Jeweler is pulling up his socks and taking it in the ass and wearing an ankle bracelet because of his shady criminal activity, there is a fight for top spot for the new ice master.
Well, look no further than Beverly Hills CA. Jason Arasheben, who has become a friend and peer and is an amazing business man in the world of jewelry and watches. What started as a passion project in Jewelry almost 5 years ago, has now become a multi million dollar business which is the very catalyst and source for his highly successful but really fucking dirty watch line. In an economy that’s hurting and no one is making money, Jason is killing it! His reputation preceeds him and he is never satisfied, pushing his own limits everyday, making him diverse and allowing him the flexibility to create and merge both worlds of luxury jewelry and watches to his advantage. Jason went to UCLA with nothing but a dream. Broke as a fucking joke, selling inexpensive trinkets on the UCLA campus to the underbelly of humanity just to pay his bills! His drive and constant passion to achieve more everyday is the very reason he has become a huge success in a short period of time and has brought him much bigger and better things today. He has cultivated a following of clientele that the world dreams and reads about while taking a dump everyday.
To be honest, I really don’t get the watch part of his business which is called Dunamis, because they are so fucking ugly that they should be used as a tongue scraper! Hey no matter what you think and what I may say you gotta admire Jason’s perseverance for achieving the best results. I mean if you think about it, entering the watch industry with a minus against you from the get go can’t be easy. Your competing with brands that have more than 100 years of heritage.
Jason has managed to make money, make watches and be taken seriously amongst the most well to do people in the world including Jessica Alba, Chris Brown Lindsay Lohan, Al Pacino and that’s right even the “The King Of Pop” himself Michael Jackson. This is just a snip compared to the fucking laundry list of high profile clients that Jason services on a regular basis. To his credit, Jason is also involved in many partnerships. Recently, he just became the official jeweler of the LA Lakers and is also responsible for manufacturing and designing the very cool yet coveted championship ring that Jermaine Dupree and P-Diddy wish they could have, but can’t because they didn’t do shit to deserve it! If you want one, stand in line, because the Los Angeles Lakers have to approve it, yeah good luck with that one!
Here is some info on the ring the gold is of limited edition 15 karat variety to represent the 15th championship earned by the organization. Per the request of Dr. Buss, there are 14 diamonds surrounding the top of the ring symbolizing the previous 14 franchise championships, with the Larry O’Brien trophy in the middle to represent the 2008-09 title. As requested by Fisher and Bryant, there is a player image on the side of player rings, and within that image rests an etching of their respective jersey numbers. For example, Kobe Bryant’s image contains the No. 24 in the upper right hand corner of that side panel The Los Angeles skyline is an element unique to non-player rings in place of the player’s image.The ring is two toned, with white gold representing the Lakers Sunday whites uniforms that honor legendary broadcaster Chick Hearn. Each ring is authenticated by a serial number, and to further protect the authenticity, there are hidden etchings of the Lakers logo. Kupchak contributed the idea to include the varying records of every individual playoff series on the side of the ring, which was done in addition to having the season record to capture the journey of the entire season. To be honest this is probably the coolest championchip ring ever made. Sure it’s a little loud and obnoxious but the attention to detail make this ring stand out and put it in a class of it’s own.
Jason also formed a partnership with Hot Wheels, where he has been given permission to ice out the miniature cars that we have all grown to love and play with. These precious gems are covered with black and white diamonds and are hanging around the necks of the most well known athletes and gangstars around the world.
Even fashion icon Marc Jacobs recently ordered Jewelry from Jason of Beverly Hills. Jason has been lucky enough to be bestowed the honor of being in the Guinness Book of World Records for Worlds Largest Diamond Pendant. This Pendant was created for Lil Jon by Jason and is made out of 18 k yellow gold and 18 k white gold and with an appraised value of $500,000, Jon’s diamond pendant is 7.5 inches tall, 6 inches wide, and 1 inch thick, weighing 5.11 pounds with a total 73 carats of diamonds. Holy Shit! What an Honor! Who would ever think that the self proclaimed “King of Crunk” Lil Jon would make a pendant that says “Crunk ain’t Dead” and it would garner such a high honor? With his passion, fame and important relationships that Jason has created in only a short amount of time only in his early thirties it is evident that we are in the midst of the dawning of a new Ice Age!
JOHNNY FLYBACK 