I am not into the whole customization of watches. I feel it detracts from the main intent of purity the watch is trying to convey. As you all know by now, Jacob the Jeweler, Anything home shopping network or just plain and simply adding diamonds to a watch makes me wanna sharpen a knife if I had one! Seriously though any brand modified without the blessing or consent of the brand needs serious help just like any granny tranny walking down Melrose Avenue.
In this particular instance I feel the contrary. Look, If I could have on watch as a divers watch it would be the Sixtees Rolex Submariner in stainless steel worn by Sean Connery,because lets face it people that’s what legends are made of. At the same time we all want what we can’t have. So there is a company called PRO HUNTER, they are not affiliated or sanctioned by Rolex in any way, but they have answered my prayers. Hell Yes! They have cleverly been able to come up with a solution to give Rolex collectors that throwback to vintage while keeping in tact the Icon that is Rolex by using the highest grades of finishing to modify Rolex Professional models with modern day technology.
This is a British based company which started the process in 2007, and clearly understands the wants and needs of the Rolex Collector. The cool thing is they are not whoring themselves out. The pieces being made include the Stainless Steel Daytona, Sea Dweller 4000, GMT Master 11 and for 2009 a limited edition of 100 pieces Deep Sea is on it’s way. Each model is limited to 100 pieces for the world. The watch comes with the manufactured Rolex Warranty which is absolutely useless in terms of sending it in for a servicing, but at least you know it’s real and besides Pro Hunter offers their own two year warranty in addition, which covers the case, dial and movement which is actually a whole lot better than any fine watch manufacturer today.
What makes this watch special? Well the high grade modification process includes enhancing the dials to have red writing or double red writing on all brand new Rolex Professional Models, paying homage to the vintage Rolex professional watches from that era. There is also a pvd coating to the case, making it much more utilitarian, giving it that ultimate hunter look. Don’t worry the process is a reversible, so keep you wig on! As the lugs are fixed the watches are equipped with a nylon strap which come in a variety of different colors and thickness upon request.
Still not convinced this watch modification is for you, well on the Dec 12Th Antiquorum auction in NYC, The Rolex Pro Hunter Sea Dweller achieved a record breaking $30,000 (Original Retail Price USD $16,000.00), which shut me right the hell up immediately! In the words of Pro Hunter “Pro Hunter is to Rolex, As AMG is To Mercedes Benz. Finally, a company that has balls to mess with a legendary giant, that is Rolex way Beyond!
All pics courtesy of http://www.prohunter.com