Even though Rolex was the first watch officially to be linked with James Bond films in the sixties, Omega has been the watch of choice in the last 20 years to be synonymous and famous with the 007 franchise. They have done a great job marketing the Omega Sea Master with the blue dial as The Bond Watch from Pierce Brosnan to Daniel Craig, with guest cameo’s of the watch in all the latest Bond Films, the watch has served as much of an integral role as the legendary Aston Martin he drives. So what makes the Bond Films so Great? Well besides The Hot explosions, Fast Cars, Exotic women and being every man’s wet dream, I must say it is the villains that 007 has to face because to be honest if there were no villains there would be no need for James Bond. These villains are just as memorable and have played such an important role for Bond Fans to line up for the next release for generations and have given true definition to what a Nemesis really is that have inspired so many movies to follow the lead.
So for this September 2008, Swatch Group which owns the Omega brand has come up with a way to pay tribute to Villains of these 007 films by releasing The Villain Collection By the Swatch brand. This very clever and impactful release is a very strategic way to commemorate screen magic like you have never seen. Who better than Swatch? This inexpensive brand of Swiss Art is known for how to package Pop Culture and wrap it with limited edition to create a hysteria for the masses. This is a very exciting time for Nicolas G. Hayek, also nicknamed Dr. Swatch who is the majority share holder and founder of the Swatch Group. The Swatch 007 Villain Collection pays tribute to outstanding outlaw actors, too: Christopher Walken’s malevolent Max Zorin deserves his stylish Retrograde; Gerd Froebe’s Goldfinger gets a massive, golden Irony The Chrono; Lotte Lenya’s Rosa Klebb wields a pair of knuckle-dusters welded to an Irony Lady. And in homage to Casino Royale, poker-faced master of malice Mads Mikkelsen (alias Le Chiffre) takes an Irony Big with an Ace of Spades.
There’s a lot more where that came from, but you will have to be patient and watch out 007 Fans, because in a couple more weeks when the curtain is raised you will see James Bond’s biggest villain, Dr Swatch.
Pic courtesy of http://www.swatch.com